A successful digital marketing strategy has many facets, it can be overwhelming to think about keeping up with all of the trends to shine brilliantly across every single digital channel. But it’s important to remember that the basics of digital marketing remain the same, and the starting point of any comprehensive strategy is your website. Your company’s website is often the first glimpse someone has of your brand; shouldn’t it light up the internet?
If you have an existing site, when was the last time it had a fresh redesign? Nothing reflects worse on a company than an archaic, static website. Needless to say, redesigning your website with a fresh perspective could make all the difference in a competitive digital world.
6 Reasons You Need to Redesign Your Website:
1. A Beautiful Design Increases Conversions
They say “beauty is in the eye of the beholder,” and the impression your website makes is no different, from the very first click to the homepage! Consider these stats from Blue Corona: Your website has 10 seconds to make a positive impression on the user, or they will click away from it, and 38% of people will stop engaging with a website if the layout and content is unattractive. The design of your website will spark judgment on your brand’s credibility. A fresh redesign, even just making minor changes to the aesthetic, can lead to positive results when it comes to engagement, retention, and trust.
2. Speed Matters
It’s just a fact – humans have short attention spans, and with the amount of content available on the internet, attention spans have gotten shorter and shorter. As outlined above, users make snap judgements based on the look and feel of your site, and slow loading speeds can exacerbate the problem. A fresh redesign for your site can help boost how quickly your website loads on desktop computers, mobile devices, and tablets. If your website isn’t performing up to speed, users won’t stick around to retain your services or purchase your product.
3. Your Site Should be Easy to Navigate
As the internet has evolved, so have user’s expectations for functionality and experience. Visitors to your website should be able to find the information they are looking for in two clicks or less, so if your site’s design doesn’t have a user-friendly, efficient layout, you’re going to lose traffic and sales. Plus, call to action links should be clear, leading users to the next step.
4. Your Website Must be Mobile-Friendly
According to this article published at the start of 2020, 80% of internet users browsed using a mobile device in 2019, and “nearly half of mobile users switch to your competitor instead, after a bad experience with a mobile site.” In 2020, your website simply has to be optimized to be responsive and user-friendly from mobile devices. Redesigning your website for a digital world accessed mostly from mobile devices is vital to your success.
5. A Redesign Can Improve Analytics and SEO
Website analytics and understanding SEO can be daunting, but one of the foundations of successful SEO strategy is making sure your website is properly optimized. Do your analytics show you have a high bounce-rate? Does your site rank well for the keywords specific to your niche? Optimizing your site for SEO and adding fresh content (both written and visual) will improve your analytics and boost your rankings on the search engine result pages.
6. Websites Should Evolve When Your Company Does
If you’ve been in business a while, hopefully your company evolved and grown over the years. Have you added new products or services? Your website should accurately represent your brand in its current state. If it doesn’t, then it’s time for a redesign.
If you’ve been on the fence about updating or redesigning your website, let us know. We are happy to answer your questions and support you.
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