One of the biggest decisions business owners can make is deciding to launch or redesign a website for their business. It’s essentially committing to putting a piece of your heart and soul out in the universe for all to see, and of course, you want to make the best first impression possible. We live in a digital age, and the stats all indicate that it takes less than a second for consumers to form an opinion on a website they click to.
As a business owner in need of a new website or a redesign of your current site, you may be questioning whether you should hire a professional or whether you should just DIY it. As a professional website designer located in Phoenix with years of experience, we know the intricacies of designing a website, so please allow us to break down some of the many reasons why you should definitely invest in a professional to design your company’s website!
4 Reasons To Hire a Professional Web Designer:
A Professional Can Help You Outpace the Competitors
The web is a busy place with nearly 2 billion websites out there, so even if you’re shooting for a “simple or basic website,” you still have to stand out. As mentioned, it takes less than a second for someone to make up their mind about your business when they click to your site – that first impression can determine how they feel about your company’s credibility and whether you’re someone they’re going to trust to do business with.
Hiring a Professional Saves You Time
As a business owner, you wear many hats, and building a website can be a long, tedious process that takes hours and hours. There is likely no way you can build one as efficiently or quickly as a professional. First, you’d have to spend hours learning the basics of building a professional website. Then, as you build, you’ll likely come across problems that’ll take you time to troubleshoot and research solutions. Isn’t all of that time much better spent handling all of the other aspects of your business!? Plus, hiring a professional means they can get your website up and running quickly, which means you’ll be able to direct clients to it and generate new leads a lot sooner than if you were trying to do it yourself.
A Professionally Built Website Means Better Quality
There’s so much that goes into building a website beyond just making it look pretty (although, that definitely matters, too!). A professional can refine design ideas, layouts, branding, color schemes, and more. Plus, a professional web designer can ensure all the technical stuff is working properly, including commerce capabilities, call to action buttons and inquiry forms, mobile optimization, in addition to making sure the backend of your website is technically sound so it shows up in search engines (so people can actually find your business!). Before launch, a professional web developer will analyze your business site’s key metrics, such as page speed so they can then work on you to make sure your website is fast and responsive.
Turnkey Sites Have Limited Options
Sure, there are plenty of turnkey-type options out there where anyone can build a basic website without knowing any type of coding or technical stuff, but is your business basic? Are you basic? Is that what you want your clients to think about you? Your website doesn’t have to have all the bells and whistles with amazing flashy graphics and all that jazz, but it shouldn’t be boring and cookie-cutter, either. If you have specific graphics, logos, or media files you want featured on your site, you may not be able to accomplish that with a turnkey site builder. Plus, once you go with a basic sitebuilder, you may not be able to move your site to another platform, which may become essential should your business grow and your site’s needs change. Finally, many turnkey site builders have had ongoing security shortcomings, which could mean your business info and your client’s personal info could be compromised. It’s difficult to overcome a security breach like that, and a professional can do a much better job making sure your site is secure and safe for your business and your customers.
If you’ve been considering launching a website for your business, or you know your company’s site needs a redesign, let us know. We have an extensive portfolio of websites for small to medium sized businesses from all different niches around the Valley, in addition to clients we’ve worked with nationally and internationally. We can guide through the process from start to finish so schedule your free consultation today.
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