Not too long ago, most companies opted to create two versions of their websites – one for desktop and one for mobile. But it now makes much more sense to have one brilliant website that’s both visually appealing and responsive on all devices.
What is Responsive Web Design?
Responsive web design refers to a website that has been developed with one HTML code on the same URL that responds for desktop, laptop, tablets, and mobile phones which means the website layout adjusts depending on the screen size of the device it’s displayed on. So, there are no misaligned images, no unplayable videos, no unreadable text. Instead, it’s optimized for all different screen ratios.
Reasons to Have a Responsive Website:
For businesses, having a responsive website is imperative. Any user on any device should have a seamless experience. Here are some specific reasons to have a responsive website.
Mobile Usage is On the Rise
Let’s look at the stats when it comes to the amount of users who access websites on their mobile devices, and what that means for your business.
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- It’s estimated that in 2021, 92% of mobile users will access the internet from their mobile device, making it the most popular way to access information.
- And in 2021, Statista projects the number of global smartphone users to top 3.8 billion, up from 1.86 billion in 2015. That’s quite a potential market for your business- but when was the last time you redesigned your website? Has it been more than a few years? Chances are it’s not optimized for mobile like it should be!
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Mobile Responsiveness Affects SEO
When it comes to successfully digitally marketing your brand, SEO cannot be ignored.
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- In 2015, Google updated their search engine algorithm to give preference to mobile-optimized websites. In the industry, this reveal was known as Mobilegeddon (no, seriously). Websites that are mobile-friendly or responsive rank higher in the search engine result pages (SERPs), so a website that’s responsive creates a better user-experience but is also more likely to be found when searched.
- Speed matters – Websites that take more than 5 seconds to load have a 70% lower mobile session rate than those that load in under five seconds. And, according to Google, a one-second delay can mean a 20% drop in conversion!
- According to Safari Digital, 57% of users will not recommend a company with a poorly designed mobile website. This aligns with what Google reports – users who are unable to browse content or easily read text on their mobile device are likely to abandon the page. The bounce rate off your page will affect your rankings with Google and other search engines.
Social Media Increases Mobile Visitors
Statista reports that as of October 2020, there are an estimated 4.08 billion active mobile social media users worldwide. So, when your digital marketing efforts include Social Media Marketing (as it should), your brand will likely share links to your website from your social media channels such as Facebook, Instagram, or Twitter. That means more traffic to your website on mobile devices via your social media, so your website must be responsive to those generated clicks.
One Site Makes More Sense Than Two
As stated previously, quite a few businesses still maintain two websites – one for desktops and one for mobile devices. This means multiple versions to manage and update. With one mobile responsive site, you’ll only have one site to upload updated content to, and that also means lower website management costs and a higher ROI. Plus, an important aspect of maintaining a website is to track the analytics of its performance – and one site is much easier to track performance than with two sites.
If you’ve been thinking it’s time to redesign your website to make it mobile-responsive or you’re looking to build a new website from scratch to represent your brand, Inception Web Design can help. Our extensive experience means we know that no two brands are alike, so we understand that no two websites are alike. We design custom sites for each of our clients, always ensuring the websites we develop dazzle across any device, while also ensuring each site has its own stand-out qualities. We are proud of our expansive portfolio of websites from a wide range of industries we’ve designed and helped sparkle. Have a project idea? Book your free zoom consultaiton.
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