To many business owners, the customer journey on a website seems simple enough. A company offers a product or service, and customers purchase it. In reality, the customer journey can be much more complex, and designing a website that drives a potential customer or client to take action requires planning.
Here are some of our top tips for creating an effective customer journey on your business website:
Know Your Audience
The first step in creating an effective customer journey on your website is understanding who your customers are and what they want from their online experience. Who are they? What do they need? What challenges or frustrations do they face? Knowing this information and completing targeted research helps tailor the customer journey to their needs and wants. The route that your website leads your customers on should be tailored to their needs, preferences, and desired outcomes. If done right, such a journey can result in higher conversion rates, better customer loyalty and satisfaction, and improved long-term success.
Design with Intent
To design with intent means that you have thought carefully about how each page of your site is laid out and how it will affect the user experience. Think about what action you want visitors to take when they land on each page. Do you want them to sign up for a newsletter? Read an article? Watch a video? Contact you? Whatever action you want visitors to take should be clearly spelled out so there’s no confusion or guesswork involved.
Make Navigation Easy
When customers come to your website, you want them to be able to find what they need right away without having to search too hard. This means having a clear navigation menu with easy-to-understand categories, as well as including search boxes and other filters that can help customers quickly get to the page they need. Additionally, make sure that it’s easy for customers to move from one page of your site to another by including links throughout your content and ensuring the overall design is intuitive. And one of the most important aspects of navigation that often gets overlooked? Contact information! Every page should include a clear Call to Action with not only your contact number, but links on how to otherwise contact you, such as via email or via a contact form.
Create Engaging Content
Content is key when it comes to creating a positive customer journey on your website. Make sure that all of the content on your site is well written and engaging enough to keep visitors interested in what you have to say. Whether using a content writer or using AI, you should also make sure that all of your content is up-to-date and relevant so that customers don’t feel like they’re being left behind by outdated information or outmoded practices. And beyond written content, digital content matters too. That means graphics and photos should be fresh and polished to create credibility with your audience.
Optimize Your Site
Finally, it’s important that you optimize your site for speed and usability. Slow loading times can lead to frustrated visitors who will quickly abandon ship if they become too impatient waiting for pages to load or content to appear on screen.
Website Solutions for Every-Sized Company
Inception Web Design offers a variety of solutions for businesses who want to shine online. Whether we’re designing you a single-page websites or you need us for a more intensive project with intricate capabilities, we will work with you on designing an effective customer journey on your website to turn clicks into sales.
We are proud of our expansive portfolio of websitesfrom a wide range of industries we’ve designed. Have a project idea? Schedule your free consultation today.
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