— content creation
content writing
Written content is one of the most important features of your overall digital marketing strategy. When it comes to your website, social media posts, email marketing, and beyond, if your written content doesn’t promote and define your brand, we can help.
— content writing
Content Makes a Difference
Content that Elevates
Our original content is available to you across multiple platforms, whether it’s on social media, via email marketing campaigns, or even traditional marketing avenues like printed brochures and advertisements. By creating original, engaging content that consistently reflects your brand, we can help you build a stronger online presence and help drive sales via traditional methods as well. Across all marketing channels, we’re here to spotlight your company not just with eye-catching graphic visuals, but with copy written to target your audience and drive conversions.
Process Overview
01.
Consultation
We want to understand your story, who you’re telling it to and how you want them to feel. You may have elements that speak to you or you may need us to create everything from scratch.
02.
The Designs
We will create different looks for you including different palettes. You could choose the one that is perfect for you or “mix and match” with different elements to create the perfect outcome.
03.
Delivery
A full suite of the your logo in variations including file type, color, black and white, transparent. We also provide you a site icon which you can use for social media or in other branding materials.
content
— optimization
What is Content Optimization?
Content optimization is a strategic, proven method to make websites and blog posts more SEO friendly to acquire more traffic, which means more conversions or sales.
And is it Really that Important?
Yes, it really is that important!! Content optimization helps improve the relevancy of the content of your website and outshine similar content produced by your competitors, both of which help boost your website’s rankings on the search engine result pages (SERPs).
Basically, when a website’s content is optimized in the following ways, Google’s crawlers are pleased and the search engine’s algorithms will kick in, increasing your site’s ranking over time.
Here are some top strategies to optimize content:
Avoid Content Decay
When you stop revising or updating the content on your website, the content “decays,” or becomes stale and outdated, so the traffic to those pages declines. Content should be continually updated, especially to reflect industry updates and changes.
Do Competitor Research
Researching your competition can help you learn what marketing strategies they’re using in order to improve your own content strategies. Check out the content of your top competitor’s websites for quality, comprehensiveness, word count, keywords used, backlinks, and the freshness of the content.
Update Old Blogs
Merely updating existing blog posts can increase traffic to your website.
- Picking out the weaker sections and replacing them with a variation that is more helpful for a reader looking for information.
- Upping the word count to make sure the information is thorough.
- Update all references and citations to point to sources no more than 2 years old.
Boost Internal Links
While you can’t control external links, there are likely plenty of opportunities within your website (especially if it’s full of fresh, current content!) to internally link pages. No resource on your website should be more than 3 clicks away, and all broken links should be fixed. Using a tool like Ahrefs makes it easy to find and correct those broken links!
Joanna
Content Writer
meet JoAnna
JoAnna of My Creative Muse, has been happily providing written content for Tanswell Web Design for a few years now, specializing in website copy and optimized blog posts. Her mission is to help boost site traffic and engage website visitors to turn clicks into conversions.
Teaming up with Valerie to complete countless projects from nearly every business niche imaginable has afforded JoAnna the opportunity to connect with so many amazing business owners across the Valley and beyond, and working with Valerie is truly the best part of this “job.”
When she’s not planted in front of her laptop, she happily spends time with her two amazing kids, binging Netflix, or can be caught staying up too late buried in a book, which is likely where her love of words stems from.
website design
graphic design
Single page site
Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!
