Having a website has become an essential part of doing business. No matter the size or niche of your enterprise, you simply must have an online presence. But, if you don’t yet have a website, or if your website is in need of a serious refresh – how do you even create a design for your website? How do you even begin the process!?
If you’re thinking of launching a website or you know your website is in need of an overhaul, we can certainly guide you through the process of creating a brilliant website design. Here are some of our top tips for how to successfully turn your creative vision for your website into a reality!
Define the Purpose and Goals of Your Website
Before you start designing your website, it’s important to define the purpose and goals of your website. What is the purpose of your website? Is it to sell products, showcase your portfolio, or provide information? What are your goals for your website? Do you want to increase traffic, generate leads, or increase sales? Defining your purpose and goals will help you create a design that aligns with your objectives. Also, part of this step is also to determine your target audience. What are their interests, preferences, and behaviors? Understanding your target audience will help you create a design that resonates with them and meets their needs.
Step 2: Sketch a Rough Layout
Once you have a clear understanding of your purpose, goals, and target audience, you can start sketching a rough layout for your website. Decide if you want a multi-page website or a single-page website (which is a popular option for startups and solopreneurs!). Look to other websites for inspiration and note what you like and what you don’t like. Start by sketching the basic structure of your website, including the header, footer, and main content areas. Then, sketch the placement of the different elements, such as the logo, CTA buttons, navigation menu, images, and text. If you’re stuck, check out our earlier blog: Features to Include in Every Website Design.
Step 3: Choose a Color Scheme and Fonts
Color plays a vital role in website design and truly, in all of your branding and marketing materials. It can evoke emotions, convey messages, and create a sense of continuity throughout your website. Choose a color scheme that aligns with your brand and resonates with your target audience. Furthermore, the fonts you choose for your website can impact its readability, professionalism, and overall design. All of the fonts should align with your brand and be easy to read. Avoid using too many fonts as it can make your website look cluttered and unprofessional.
Step 4: Add Visual Elements
Visual elements such as images, videos, and icons can help enhance the overall design of your website. Decide which high-quality images you can use that will align with your brand and resonate with your target audience. Your best bet is unique photos taken by a local professional photographer in lieu of stock photos, as personalized photos of your business and team increase credibility and trustworthiness. However, there are plenty of resources if you don’t have the budget for a professional photographer at this point, but just avoid generic stock image that everyone else is using! Here are our tips on How to Pick the Best Images for Your Website.
Step 5: Trust the Experts
At this point, you may be questioning whether you should hire a professional web designer or whether you should DIY it. At Inception Web Design, we understand that as a business owner, you wear so many hats, and we truly believe that “web designer” shouldn’t be one of them! There are so many intricate details that go into creating an impactful, effective website that delivers a flawless user experience for your audience, and it’s our mission to always make the process simple and affordable for each business we partner with.
Inception Web Design, Effective, Simple Solutions for Business Owners
Whether you have an existing website that needs a refresh or you’re starting from scratch, we can help you every step of the way. Our team can help with designing all of your branding materials, and then we will work tirelessly to create a brilliant design for your website, including all of the visual and content elements your website will need. Once your website is up and running, we also offer website maintenace, We have an extensive portfolio of websites for you to draw inspiration from, or we can help you truly start from scratch. Schedule your free consultation today.
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Pearl John2023-09-08I am delighted with the website Valerie Tanswell has created for me. The process of building it was painless and Valerie was reliable, supportive and very creative.Tony Rhine2023-08-27Working with Valerie was an incredible experience. She was prompt and worked very hard to get our project done. She had great references for when we needed additional outside work done. The site looks amazing and the experience couldn't have been better.Eddie Lack2023-08-11Working with Valerie on my new website was an absolute pleasure. Her professionalism and easy-going nature made the process a breeze. From our initial discussion to the final result, Valerie's expertise shone through. Valerie's ability to understand and translate my ideas into a stunning website exceeded my expectations. She kept me updated every step of the way, incorporating my feedback seamlessly. The website speaks for itself - it's visually appealing, functional, and perfectly represents my brand. I've received numerous compliments from impressed clients and colleagues. I highly recommend Valerie for her creative talent and professionalism. She's turned my vision into reality and I couldn't be happier. Thank you, Valerie!Tanner Esparza2023-08-08Our company recently had the opportunity to work with Valerie and she exceeded our expectations. From the moment we began our project together, I was impressed with her professionalism and attention to detail. She was able to deliver high-quality work and was always available to answer any questions or concerns I had. Overall, I would highly recommend Tanswell Web Design to anyone looking for exceptional marketing services. She truly goes above and beyond to ensure her clients are satisfied with the results.Shane Alexander2023-08-03Excellent design and very timely!Carlos Suescun MD2023-07-29Valerie came to us like an angel at a time of need when we needed a trustful website designer to completely redo our website and start from scratch. She created a beautiful, elegant, and very easy to navigate website for our hormone replacement center. Communication was very professional and timely and Valerie was very responsive to my company's specific needs. I highly recommend Valerie to anyone in need of an excellent website designer. Thank you ValerieTheresa Paganini2023-07-20What gorgeous websites Valerie creates! She is so diligent about creating your vision and ensuring your needs are met. If you are looking for someone who is easy to work with and very very talented, go with Tanswell Web Design. Check out her portfolio and you'll be sold.Carolyn Cummings2023-05-08I am an author/academic who needed a professional website to showcase my ideas and my work-in-progress. I contacted Valerie at Tanswell Web Design and she got to work straight away. Within 24 hours I had some suggested design ideas for logos and colour schemes. There was so much content to be put into this website and it is in this sense that a designer with an aesthetic sense like Valerie's can make all the difference. Before I knew it, my content was arranged into short, sharp chunks so that those who just want a 'taster' can get a feel for what my work is about and those who want more can click on the links for longer reads and more images. There were times when Valerie's suggestions didn't match my vision for the website. No problem. We discussed it, she made the adjustments to suit me and we agreed on a solution. Valerie pays attention to what her clients want and a challenge is right up her street. I believe mine was the first author/academic website she has designed. I'll not hesitate to recommend her to my colleagues.susan pack2023-02-09So very pleased with the end result of my new website. “Construction” started at ground-zero and Tanswell Web Design was with me every step of the way. Thank you for meeting my goals & exceeding my expectations. Tanswell Web Design listened to every detail and implemented exactly what I wanted. Extremely impressed with their abilities & professionalism! Thank you!!Glenn Ostlund2023-01-11Valerie is an absolute joy to work with. She is incredibly professional, creative, responsive and kept our commuication very organized. The web design she created is gorgeous beyond anything I could have possibly imagined at the start of our project. I highly recommend Tanswell Web Design. No complaints. Thank you Valerie!
